Brand Name
THE METAPHOR
The word Abyss derives from the Ancient Greek ἄβῠσσος — and means: bottomless, unexplored, limitless .
A name that speaks of what lies beneath the surface.
Philosopher Friedrich Nietzsche used the “Abyss” as a metaphor for our inner complexity—a place where confrontation turns into transformation.
We see the Abyss in the same way: as a symbol of truth, evolution, and inner strength.
No darkness.
But a space where truth and character are formed.
EMBRACE THE ABYSS
“Embrace the Abyss” is an ode to individuality and self-awareness — to the courage to become who you truly are.
You can either get lost in your abyss, or flourish within it.
We choose the second.
MADE IN ATHENS
Each ABYSS bag is handmade, in Athens, by a single pair of hands — with care at every stage of creation.
Each piece has its own presence: designed not to follow trends, but to reflect personality.
THE DECLARATION
ABYSS ATHENS is a statement.
A reminder that identity is not built on what is obvious, but on what is deeply true.
"Embrace the Abyss."
